Public health officials in Los Angeles County have debuted a new social media campaign aimed at teenagers designed to keep them off the marijuana. Taking a page from the anti-drug playbook of yore, they’ve produced two rap videos to explain how “You can’t use your brain if you’re always getting high.”
See, the kids, they like the rap, especially when it is in trochaic heptameter. Even more so when it doesn’t rhyme.
I feel the need to roll up cause my boyfriend is a cheater
Weed won’t solve your problems, It’ll only make them bigger
Ah, just watch for yourself:
It’s like they somehow managed to represent five different ethnicities in a trio. I’m sure when the teens see this video, its authenticity will speak to them as much as what I saw in my teen years at the beginning of the music video era. Videos like this one from the California Attorney General’s Office in 1986, “Right to Say No!”
They sure know what appeals to young people – being cool! being popular! drum machines! I know after I saw that ad, I’d never, ever touch weed.
It’s exhilarating to be able to witness this triumph in anti-drug messaging. And such musical sophistication in the genre, why, we haven’t heard anything this sublime since the “Straight Up” video from the 1990s.
Back to the future, we’ve got to get to Part 2 of the “Bigger Choices” double feature. Here comes that trio to remind you again that smoking weed is somehow going to make you go broke, now that weed’s legal and prices are crashing.
Oh, rap. Is there anything you can’t teach the kids? Thanks, LA County, for making my day. And now, a message from a real rap trio.